The Website:
I crafted the website for "Sternum Syndicate" meticulously to be more than just a typical online store; it was designed to serve as a digital hub where the fearless could converge, explore, and connect with the brand's ethos on a deeper level. From the moment visitors landed on the homepage, they are greeted with a sleek and intuitive interface that immediately conveyed the brand's aesthetic and identity. Clean lines, bold typography, artistic japanese accents and strategically placed navigation elements guided users seamlessly through the site, ensuring a smooth and engaging browsing experience. Intuitive search and filtering options, detailed product descriptions, and secure checkout processes make it easy for customers to find and purchase their favorite pieces with confidence.
The Photo Shoot:
Following the buzz generated by the fashion show, I organized a product photoshoot to capture the essence of "Sternum Syndicate." The studio served as a blank canvas, allowing the clothing to take center stage. Against minimalist backdrops, models adorned in "Sternum Syndicate" garments struck poses that exuded confidence, defiance, and a sense of raw authenticity. The stark contrast between the dark, edgy aesthetics of the clothing and the pristine studio environment created a visual tension that drew viewers in, inviting them to explore the depths of the brand's identity. Every garment was meticulously styled and accessorized to perfection, with leather accents, metal hardware, and intricate detailing adding depth and dimension to each look.
The photographer's lens captured the mood and energy of the shoot, skillfully immortalizing moments of raw emotion and fearless self-expression. Whether it was a close-up shot or a full-body shot, each image told a story of defiance, liberation, and unapologetic individuality.
The studio photoshoot served not only as a means of showcasing the brand's collection but also as a platform for artistic expression and creative collaboration. Behind the scenes, a team of talented stylists, makeup artists, and photographers worked in harmony to bring the vision of "Sternum Syndicate" to life, pushing the boundaries of conventional fashion photography and challenging the viewer to see fashion as a form of art and self-expression.
7
My Clothing Brand
STERNUM (SYNDICATE)
William Shakespeare, Julius Caesar
“Cowards die many times before their deaths;
The valiant never taste of death but once.
Of all the wonders that I yet have heard,
It seems to me most strange that men should fear;
Seeing that death, a necessary end,
Will come when it will come.”
As the founder, I spearheaded this venture with a vision to offer something beyond the ordinary. Driven by passion and a relentless pursuit of innovation, Sternum was born out of bootstrap beginnings. I utilized my own resources and determination into bringing my vision to life, refusing to be deterred by obstacles or limitations. As the brand registration process unfolds, Sternum Syndicate stands poised to disrupt the fashion industry with its fearless approach and avant-garde aesthetic. Though the first drop of merchandise only features T-Shirts, more is yet to come.
Fashion Show Debut:
At the cultural fest Reverb 23, Sternum Syndicate made its grand debut, captivating the audience with its audacious designs and unapologetic attitude. The runway became a stage for self-expression, as models adorned in the brand's creations strutted with confidence, embodying the essence of fearlessness.
The pulsating rhythm of acid techno provided the perfect backdrop, amplifying the energy of the show and setting the stage for a fashion revolution. This wasn't just a runway display; it was a spectacle of defiance, a celebration of individuality, and a statement of rebellion against the mundane.
Introducing Sternum Syndicate: Defiance in Design
Founder, CEO
Visual Identity
Sternum Syndicate emerges as a potent fusion of raw defiance and avant-garde aesthetics, tailored for the fearless souls who dare to defy convention and embrace the unconventional. Drawing inspiration from an eclectic array of influences including gothic allure, cyberpunk edge, neo-tribal motifs, anatomical fashion, hip-hop and heavy metal, post-retro simplicity, the gritty authenticity of streetwear, and the practicality of techwear. Sternum Syndicate embodies a rebellious spirit that refuses to be confined by boundaries.
You might be wondering what is this Sternum? Its in each an every one of us. Sternum is the bone that’s in between your ribs and holds your ribs together. It holds together 12 pairs of ribs that is 24 in total.
So sternum is the idea of a person who is a protector and holds the pieces of the society together. Therefore it is extremely dense and stable. Though it might sound a defensive role sternum is also known as the dagger shaped bone. The dagger represents offence. You will go to any extent to protect your loved ones wouldn’t you? Fearless, strong and intense. Like a caring mom who embraces and holds her family together. Like a strong and stern dad that holds same the family in structure and shields it from outside.
Together, the sword and shield form a cohesive unit, reminiscent of the ribcage and sternum in the human body. Just as the sternum holds the ribs together, the logo encapsulates the idea of unity and strength, reflecting the brand's mission to bring people together under a shared ethos of fearlessness and solidarity.
At the heart of Sternum Syndicate lies a powerful ethos captured by its motto: nihil timeo, Latin for "fear nothing". This mantra serves as a rallying cry for those who refuse to be bound by fear and embrace the inevitability of mortality with courage and defiance. With the second part, muerte espera, meaning "death awaits", the brand challenges conventional notions of fear, urging individuals to live boldly and authentically. "Fear Nothing, Death Awaits."
Web Design
Product Design